The Drew League continues to expand its footprint to China with Drew China partnership.
In 2016, the Drew League and Little Brothers Athletics in China came together to bring the Drew’s history, culture and quality to the Middle Kingdom and its more than 300 million basketball fans and players.
The Drew China partnership has already been successful as it has already received over 1 million game streaming views over the last six months.
Here’s a look at what‘s going on with Drew China campaign for 2018:
Over the last two months, 64 Teams and 700 players across nine provinces are competing in the Drew China Selection Tour for a 100,000 RMB cash prize.
In August, 12 Drew China All-Stars will travel to the U.S. for a seven-day Drew League experience where they’ll participate in training featuring some of the best players and pros from the Drew League and also attend the Drew League Championship game.
In September, a 15-episode “Drew Dream” series will launch, highlighting both the Drew League in the U.S. and Drew China
In the future, the Drew China partnership will also launch a National China Tour with over 200 top teams featuring former and current China Basketball Association players, media distribution of Drew League and Drew China games through China’s top streaming platforms and development of merchandise and apparel for the Chinese market.