The 90’s Recurring

As I sat in the bleachers this weekend at The Drew, I noticed the Nike Air Max is making a comeback this Summer.

As the weather gets hotter, our hemlines shorten and our choice of color palettes start to take chances. The reoccurring trend of lighter and brighter sneakers at The Drew is simple – Summer gets hot and your feet need comfort, with no sacrifice to your style.

I spoke to a few attendees to gain insight as to why bright shoes are becoming the go-to sneakers of choice, and everyone agreed – bold colorways, such as the solid orange and blue Air Max 97’s lets the wearer rock their sneakers without the pressure to match to their outfit.



Colorways such as the volt grabs enough attention to stand on its own. Our classic sneakers from the 90’s and early 2000’s that relied heavily on primary colors will always have a special place in our hearts, but as time passes, we cannot ignore the strong presence of neon in our closets. These colors that were once reserved for highlighting, construction gear and tennis balls are making a comeback on our feet.

As an example, the Nike Air Max has always been a staple lifestyle sneaker, but since its birth in the 90’s, the colorways have been getting louder. Maintaining the same classic silhouette, new technologies, such as hyperfuse, allows for lighter sneakers, increased comfort, and even more creative color palettes and patterns.





Rich (@imstillrich) is seen here in his Dynamic Flywire version of the Air Max 95: the classic with a slight facelift for breathability and comfort.



The Nike Blazer mesh spotted on Nicole B (@getfitwithnic). Again, another bright colorway in Total Crimson and Bright Citrus. Nicole chose her Blazers because of the colors but I’m sure she doesn’t mind the ventilation for the LA heat.



KJ (@yoboykj), is seen his in Air Zoom Flight. Why did he choose them? Jason Kidd is one of his favorite player and the sneakers give him an old school flavor.



Mike T, wears his Nike Air Penny V in Bright Crimson and Black. Yet again, another eyecatching colorway of Penny Hardaway’s signature shoe with the added hyperfuse technology.


Countless variations of sneakers are seen today, but there seems to be underlying similarities that stay the same: we gravitate towards shoes that are nostalgic to us. Even though the general silhouettes stays the same, through our evolution, we demand better technology for comfort and innovative colorways to refresh us. Nike delivers.

That’s it for The-Drew week 7. I hope everyone enjoyed their 4th of July, and see you guys back here to kick off the summer!